Abstract

In a more competitive world, business-to-business hospitality organizations should seriously consider adopting digital transformation as a way of improving their operational effectiveness, offering customized customer experiences, minimizing their expenses, promoting sustainability, and ensuring security. In this paper, we clarify how digital technologies, including automation, artificial intelligence (AI), Internet of Things (IoT), cloud computing, and block chain, shape the hotel industry. This paper outlines how organizations can leverage these technologies to make operations better, improve customer satisfaction, and achieve sustainable growth. It does this by conducting a thorough review of the current studies and case studies. Additionally, the study clarifies challenges encountered when following the digital transformation path. These include being resistant to change to being worried about data security, and needing integration support. Finally, this study sheds light on the fact that digital transformation is not a fad but a necessary requirement for B2B hospitality organizations to survive in the ever-evolving industry. These organizations can position themselves for long-term success by embracing innovation and a culture of persistent improvement