Abstract

This study explores the integration of artificial intelligence (AI) in enhancing architectural aesthetics while
minimizing environmental impact in travel destinations across the Jaipur region. With a sample of 210
respondents, including architects, urban planners, environmentalists, tourists and local resident, the
research investigates how AI-driven tools can optimize design processes, material selection, and energy
efficiency in architectural projects. Jaipur, renowned for its rich heritage and growing tourism, faces the
dual challenge of preserving cultural aesthetics and addressing ecological sustainability. The findings
reveal that AI algorithms can effectively balance aesthetic appeal such as symmetry, colour harmony, and
traditional motifs with eco-friendly practices like waste reduction and renewable energy integration.
Respondents highlighted AI’s potential in predictive modelling and real-time environmental impact
assessments, which enhance decision-making in urban planning. This study underscores AI’s
transformative role in sustainable architecture, offering a scalable framework for harmonizing beauty and
environmental responsibility in tourism-driven regions like Jaipur.