The Gig Economy Marketplace Revolution: A Comparative Analysis of Organizational Efficacy and Sustainable Development

Dr. Shweta Sharma

Assistant Professor, Department of Management, Govindram Seksaria Institute of Management and Research, Indore, India

. Dr. Meenu Mathur

Assistant Professor, Department of Business Administration, Manipal University, Rajasthan, India

Keywords:

Gig Economy, Gig Marketplace, Gig work Models., Gig Workers, Sustainability, Sustainable Development Goals (SDG)

Abstract

The gig economy is the resultant of political economy forces like fiscal process, outsourcing and changing
technology. Flexibility and autonomy are amongst the few attributes which attract the Gig employees but it is
achieved without the safety nets. Organised sector is taking a hit and the world is noticing a paradigm shift from 9-5
jobs to a recent type of jobs which is created by the gig economy. This paper aims at assessing the joy of freedom
compared with the insecurity of the job seen from both personal and professional sides. It basically focuses on the
agenda of how organisations are performing differently before and after the employment of Gig workers and what
role they are playing in achieving certain sustainable goals. Case studies and actual examples are employed to
demonstrate the comparative scenarios in the marketplace before and after employing gig workers along with the
specific SDG they are assisting to achieve. The glorified flexibility and autonomy over worktime might come along
with each other having volatility in hours, yet insecurity of income, possibly leading to work strengthening and
financial adversity. Employing gig workers has altered companies across various industries. Before implementing gig
work models, organisations often faced high labour expenses, slower growth, and challenges in fulfilling instable
demands. After embracing gig workers, organisations gained autonomy to a dynamic workforce, allowing them to
expand quickly and improve operational efficiency. This has in turn helping in achieving certain sustainable
development goals. Nevertheless, these merits came with challenges, including issues related to job security,
employees’ rights, and ensuring consistent service quality.



Published

2025-08-23

How to Cite

Dr. Shweta Sharma , Dr. Meenu Mathur, The Gig Economy Marketplace Revolution: A Comparative Analysis of Organizational Efficacy and Sustainable Development , International Journal of Advanced and Applied Sciences, 12(8) 2025, Pages: 220-248

ISSUE

2025 Volume 12, Issue 8 (August) (2025)