SAILING TO SUCCESS: IGNITING EMPLOYEE MOTIVATION FOR EXCEPTIONAL CUSTOMER SATISFACTION IN THE CRUISE HOSPITALITY INDUSTRY

Ram Pravesh

Research scholar, Department of Hotel Management, Vivekananda Global University, Rajasthan, India

Dr. Sidharth S. Raju

Associate Professor, Department of Hotel Management, Vivekananda Global University, Rajasthan, India

Dr. Abhinav Mishra

Senior Lecturer, NCHMCT, Noida, India

Keywords:

Challenges, Customer satisfaction, Employee motivation, Framework

Abstract

The changing environment of the cruise hospitality sector places a premium on the relationship between
delighted clients and motivated staff members as the primary drivers of business success. This essay digs into
the critical link that exists between the happiness of customers and the motivation of employees working in
this dynamic industry. It investigates recent trends and techniques with the goal of boosting staff morale, in
addition to exploring novel approaches to provide individualized experiences for customers. Cruise lines may
plot a road toward continued excellence and financial success by building a connection between the
satisfaction of their customers and the motivation of their employees. This research also suggests an ECEEM
framework which is designed to align with the unique aspects of the cruise experience. Motivating employees
is one of the most effective ways for cruise lines to boost customer satisfaction, which in turn leads to trips
that are more enjoyable and life-changing for each and every traveler.



Published

2025-09-17

How to Cite

Ram Pravesh, Dr. Sidharth S. Raju , Dr. Abhinav Mishra, SAILING TO SUCCESS: IGNITING EMPLOYEE MOTIVATION FOR EXCEPTIONAL CUSTOMER SATISFACTION IN THE CRUISE HOSPITALITY INDUSTRY,International Journal of Advanced and Applied Sciences, 12(9) 2025, Pages: 120-133

ISSUE

2025 Volume 12, Issue 9 (September) (2025)