Abstract

The rapid advancement of digital technology has reshaped financial services worldwide, and India is no exception. As digital platforms become increasingly integral to financial transactions, understanding the factors influencing financial literacy in India’s digital era is crucial for promoting inclusive financial growth. This study explores the key factors that impact financial literacy in India’s rapidly evolving digital landscape. It examines how socio-economic variables such as education, income, and access to digital tools interact with individual financial behaviors. Additionally, the role of digital financial literacy programs, the influence of mobile banking, and the integration of fintech services are analyzed. The research highlights significant barriers to digital financial literacy, including technological literacy gaps, trust in digital platforms, and the digital divide between urban and rural populations. The study also identifies opportunities for policy interventions to enhance digital financial inclusion and empowerment. Ultimately, this research aims to rovide insights into how India can build a more financially literate population that can navigate and leverage the opportunities offered by the digital financial ecosystem.