Abstract

The present study, “Advertising and Pop Art: A Critical Study of Their Mutual Impact on Visual Culture,” analyzes the interrelationship between advertising and pop art and their socio-cultural influences within modern visual culture. Pop art emerged as a result of the rapid growth of consumerist society, mass media, and the advertising industry, where everyday consumer goods, brand symbols, and popular imagery became central themes of artistic expression. This research critically examines the influence of visual symbols, colors, typography, and repetitive strategies used in advertising on the style and expression of pop art. At the same time, the study highlights how pop art conferred artistic legitimacy upon the language of advertising, thereby making visual communication more impactful and expressive. The findings of the research indicate that this interrelationship between advertising and pop art not only blurs the boundaries between art and the marketplace but also profoundly influences consumer consciousness, identity formation, and aesthetic perception in contemporary visual culture.