Abstract

Strategic planning provides operational plans supporting a company to achieve its objectives, which is why it is of great importance and more when it is impossible to achieve the objectives due to a competitive environment without any defined plan, also adding products and changing needs required. Each organization, analyzing its strategic planning, seeks to improve its various areas, emphasizing financial management. Therefore, this research raises the influence of the formulation of the strategic plan in financial management in SMEs using instruments for measuring variables. The variables are consumer, supplier, client, and product of the independent variable and cash flow, indebtedness, profitability, and financing of the dependent variable in order to identify the existence of influence between both variables, in a population. 150 microentrepreneurs from the province of Cañete constitute it. The sample was drawn through a non-probabilistic test, obtaining a sample of 150 micro-entrepreneurs from the province of Cañete