Abstract

The advent of the Internet has revolutionized commercial transactions, leading to the widespread adoption of electronic commerce (e-commerce). This study investigates the dynamics of e-commerce, focusing on business-toconsumer (B2C) transactions, and explores the challenges posed by e-commerce in terms of consumer protection and jurisdictional concerns. E-commerce has transformed traditional business models by enabling paperless transactions and providing consumers with a convenient platform to access a wide array of products and services. This shift has also allowed small businesses to reach a broader audience. However, it raises significant issues regarding consumer rights and dispute resolution, particularly in cross-border transactions. A key challenge in ecommerce is determining the jurisdiction responsible for resolving disputes arising from electronic contracts. This study examines the construction of electronic contracts, the role of offer and acceptance in online transactions, and compares consumer protection laws across jurisdictions. It also analyzes legal precedents and practices in resolving jurisdictional conflicts related to online commerce. By evaluating these factors, the study aims to provide insights into the adequacy of current legal frameworks in addressing the challenges of e-commerce and safeguarding consumer rights. Additionally, it offers practical solutions for consumers on issues such as product quality, returns, refunds, and data privacy, empowering them to protect their rights effectively in the realm of electronic contracts.