Abstract

Participation of women workforce in business sectors is comparatively low because most of the women
usually choose conventional jobs like doctor, teacher, nurse, banker or administrative post in government
jobs. The present study analyzed the preference of women graduates about marketing jobs in India .The aim
of the survey was to find out causes of less participation of women in marketing sectors. The study was
Descriptive in nature. Cross-sectional study was done in this research.. Convenience sampling method was
followed. The data collected was analyzed by using Pearson Correlation and Multiple Regression through
SPSS version 25. Social factors were identified as major cause of less participation of women in area of
Marketing. The findings of this study will provide direction to educational institute to bridge the gap between
the education outputs and the market needs